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Ms. Fu Qiuxia shared the industry innovation and development strategies of Guangxi under the dual circulation at the 2024 International Trade Exchange and Promotion Conference on Forest Produ

November 25, 2024
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  On November 23, 2024, an important event of the 2024 World Forestry Industry Conference – the 2024 International Trade Exchange Promotion Conference for Forest Products was held in Nanning. The conference explored new trends in international trade of forest products, jointly promoted new developments in green cooperation, strengthened international exchanges and cooperation, and facilitated smooth and efficient global trade in forest products. The conference featured a guest interview session centered around the theme of "Dual Circulation, Dual Promotion, Building a New Pattern of High-Level Opening-Up for Wood-Based Panels."


   At this conference, Ms. Fu Qiuxia, Chairman of Guangdong Hanqiu, participated in the guest interview on the conference theme, discussing how enterprises can promote dual circulation within the industry and how Guangxi can become a convenient hub for international and domestic circulation. Below are excerpts from Ms. Fu Qiuxia's insightful remarks during the forum.

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How Enterprises Can Promote Dual Circulation Within the Industry

01 、Bringing In and Going Out

  We have been striving on the path of international and domestic dual circulation. Our foreign and domestic businesses have been roughly equally distributed at around 50% each. From helping American clients with OEM work when I started my business, following their technical requirements like copying a painting, to understanding, digesting, and deeply applying these technologies to the domestic market.

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On the journey of bringing in and going out, we have been racing ahead. We have applied the initial surface finishing and decoration technologies for floors, originally used by our American clients, to various domestic furniture, floors, interior and exterior walls, doors and windows, ceilings, indoors and outdoors, and now these technologies can be applied to all kinds of man-made boards for large home furnishing and building materials.

02 、Cross-Industry Innovation


In our industry, Purete eats from a hundred tables. The reason why Purete can serve the entire home furnishing and building materials industry is that we have discovered that a mature technology in one industry can be brand new and unfamiliar when applied to another. For Purete, continuously engaging in technology transfer, cross-industry innovation, and even technology "relocation" is extremely valuable. Therefore, we continuously carry out cross-industry innovation by transferring the finishing needs of various industries, such as from furniture to home appliances and from materials to finished products, which also constitutes a circulation within the industry.


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How Guangxi Can Become a Convenient Hub for International and Domestic Circulation

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  We believe that both enterprises and the government need at least four types of support: resource support, market support, information support, and policy support.

  1. Resource Support: Guangxi ranks first in the country in terms of forestry resources, which Guangxi fully possesses.
  2. Market Support: Guangxi also ranks first in the production of various types of wood-based panels. These two resources have sufficient competitiveness.
  3. Information Support: Whether information can circulate rapidly in the market and whether the needs of upstream and downstream industries can be known is a very important resource support. It requires a certain amount of time for markets to mature. We also look forward to more opportunities for exchanges among various industries, not only in Guangxi, Nanning, and Guigang, but also hope that Guangxi teams can participate in activities and exhibitions around the world as a group.
  4. Policy Support: For example, when we export equipment, from steel to high-value-added products, the country provides us with export tax rebates of at least 13%. Guangxi's wood-based panel enterprises need to go abroad with various advanced surfacing technologies. By making our products more refined, we can serve the interior and exterior decoration of various spaces around the world, allowing everyone to enjoy a better life.