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In 2024, How to Break the Cycle of Intense Competition? Hanqiu is in Action!
January 12, 2025
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Facing the unpredictable year of 2024, Hanqiu has consistently adhered to an open, inclusive, and proactive attitude, continuously expanding its business footprint externally. Looking back at this year, amidst the intensifying environment of fierce competition, Hanqiu upheld traditional values while embracing innovation, making strides in product innovation, application field expansion, and brand promotion. Through internal evolution and external breakthroughs, Hanqiu confronted the competition with the most proactive actions and achieved growth.
1、Continuous Expansion and Deep Cultivation of Application Fields
Constant Innovation in Multi-material Coating Techniques
Metal Products Sector
Through meticulous research in the metal sector, Hanqiu achieved exponential growth in the metal products field in 2024. Among them, aluminum coil-to-coil laminating technology, galvanized steel composite PET technology, metal product spray coating technology, and metal strip cladding technology each represent innovation and breakthroughs.
Wood Products Sector
In 2024, Hanqiu continued to maintain a leading position in the wood products sector. Besides conventional surface coating for medium-density fiberboard (MDF) and multilayer board, it also delved into innovations in niche areas. For example, three UV lines were successfully implemented at Jiangsu Teger Flooring, four flat laminating lines were simultaneously operated at a PET laminating factory in Hubei, and water-based spray coating technology for cabinet doors and synchronous texture matching technology for melamine-faced board were launched, continuously driving industry development.
（Anhui Teger Flooring）
（Hubei PET Laminating Factory）
（Short-cycle Pressing Machine for Melamine-faced Board）
Plastic Products Sector
The plastics sector, serving as a medium for the compositing of various materials such as wood, metal, and cement products, has found widespread application in 2024. Among them, materials such as SPC aluminum honeycomb board, SPC solid wood board, and SPC cement board are particularly prevalent.
Cement Products Sector
Since venturing into UV transfer printing technology in 2016, Hanqiu has gradually deepened its involvement in the cement products sector, with in-depth applications in processes such as clean board coating, calcium silicate composite wood veneer, gypsum wide board cladding, and exterior wall paint spraying. In 2024, Hanqiu has gained the trust of an increasing number of customers in regions such as Shandong, Zhejiang, Jiangsu, Guangxi, and Hubei.
(Guangzhou Construction Cement Fiberboard Project）
2、Active Initiatives in Domestic and International Markets
In 2024, Hanqiu participated in 34 exhibitions both domestically and internationally. Domestic exhibitions covered multiple fields: the CIFF Guangzhou and Shanghai exhibitions in the wood products sector, the Medical Construction Conference exhibition in the cement sector, insulation integrated board exhibitions, the aluminum alloy door and window exhibition, and ceiling exhibitions in the metal sector. Meanwhile, its overseas exhibition presence was equally impressive, with appearances at exhibitions in Russia, Indonesia, Vietnam, and more. Hanqiu's joint participation at home and abroad comprehensively showcased its prowess, continuing to fulfill its vision of "Innovating Coating Techniques, Building Beautiful Spaces." It provided customers with personalized, six-sided, integrated, multi-material spatial coating and surface finishing one-on-one solutions.
（March 2024, China International Furniture Fair, Guangzhou）
（July 2024, China (Guangzhou) International Building Decoration Exposition）
三、Brand Building Efforts from Multiple Dimensions
1、2024 Particleboard Industry Innovation and Development Seminar
From October 16th to 18th, 2024, the 2024 Particleboard Industry Innovation and Development Seminar was held in Pu'er, Yunnan. At this summit, Hanqiu shared technologies for no-paint surface finishing and paint surface finishing, as well as innovative applications of coating processes and equipment technology, giving new life to particleboard surface finishing and meeting more diverse and personalized market demands. Facing new development patterns and challenges, Hanqiu will continue to explore and innovate surface finishing technologies with more upstream and downstream partners, providing new productive forces for the healthy development of the particleboard industry.
2、The 12th Global Panel Conference
The 12th Global Panel Conference from November 13-15, 2024, the 12th Global Panel Conference brought together industry leaders to discuss the future development trends of the panel industry. Fu Qiuxia, chairman of Hanqiu, shared experience on the topic of how to help the modernization of the decorative panel industry chain through the "six pulse Excalibur" of equipment enterprises.
3、2024 Forest Products International Trade Promotion Association Conference
On November 23, 2024, the 2024 Forest Products International Trade Promotion Association Conference was held in Nanning. The conference featured guest interviews centered around "Dual Circulation, Dual Promotion, Building a New Pattern of High-Level Opening-Up for Wood-Based Panels.’‘
4、Face Engineering: 46 Coating Technique Exchange Meetings
The rapid penetration of Hanqiu's products across multiple materials and industries is closely related to its open and inclusive corporate culture. Every breakthrough and innovation in new technology stems from the personalized demands of different customers. From the inception of a project, customers personally participate, collaborating with Hanqiu in its coating research center to jointly tackle technical challenges and overcome difficulties. In 2024, we successfully held 46 coating technique exchange meetings, attracting over 800 enterprises from around the world.
2024 was a year of both challenges and opportunities. In the rapidly changing market tide, driven by product and application process innovation, Hanqiu is committed to the development of green manufacturing and green products, continuously surpassing itself to provide customers with perfect integrated coating solutions.
"Innovating Coating Techniques, Building Beautiful Spaces" is Hanqiu's new vision. Looking forward to 2025, Hanqiu will continue to focus on customers' pain points, research new processes, develop richer and higher-quality products, continuously enhance service levels, collaborate with upstream and downstream partners, and excel in surface coating for different spaces, ensuring a face-lifting engineering experience.
